Blog

With over a decade of experience in design and engineering, Manu is a Senior Interaction Designer focused on autonomous driving at Volvo Cars. His work spans creating intuitive ride experiences for urban air travel at KISKA to shape BMW’s vision for electric mobility at Designworks. With a background in industrial design and network engineering, ManuRead more

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry. Sara’s career has been dedicated to understanding customers, starting asRead more

Lars Brünn is the Senior Manager at Bosch Engineering and is responsible for all car multimedia projects. For more than 20 years active in automotive engineering he started in 2009 with the development of in-vehicle infotainment products. The portfolio ranges from mobile Apps, displays, instrument clusters and head units to the cockpit integration platform asRead more

Eleonora Scherl is a Senior Product Manager for AWS Automotive based out of Germany. Before joining AWS, Eleonora worked for 13 years at Volkswagen Group. With a background in Logistics- and Supply Chain Management, she transitioned into a software technology-driven environment, delivering support in- and around the vehicle software solutions. She works with and acrossRead more

Tony is an experienced product development and technical leader with a proven track record in the lighting industry. Currently, as a Product Development Manager and Product Manager at FORVIA, he leads a team responsible for designing and developing lighting solutions, ensuring customer needs are met through innovative technical strategies. With a background that spans design,Read more

Dr. Aimé Tiadi is a Human Factors Discipline Leader at VALEO and Human Factors Expert, focusing on Driver Monitoring Systems (DMS) for detecting driver drowsiness and occupant distraction and unresponsive driving. His work included, leading Human Factor Activities, defining detection algorithms, contributing to automotive RFQs, conducting expert annotations, and correlating algorithm performance with user experience.Read more

Duncan is a Technical Specialist for Physical HMI at Jaguar Land Rover. He previously worked for an ergonomics consultancy supporting projects in the consumer, oil & gas, and rail industries. He has 21 years of experience in the automotive industry primarily in the Research and Human Factors areas and has worked on numerous vehicle projectsRead more

Friedrich Niehaus is responsible for heading up projects in the field of human-machine interaction including HMI for autonomous driving, V2V communication, automotive connectivity & BEVs in the Advanced Engineering Department at Daimler Trucks. He has a background in animation, photography & design and completed his diploma in industrial design at the Stuttgart State Academy ofRead more

Andrea Upmann studied mechanical engineering at RWTH Aachen and worked for 14 years in overall vehicle development at Ford-Werke GmbH before her appointment. At RWTH Aachen she is now the Vice Dean for Studies and Teaching in the Aerospace & Automotive Engineering Department. Andrea is also an EU ADAS Core Engineer at Ford-Werke GmbH, workingRead more

Feiya is a Design Strategist and Senior UX/UI Designer at Changan Automobile European Design Center in Italy. With over three years in automotive design, she has led key projects, including social trend and user research, HMI concepts for the Viia show car, and UI strategies for the Deepal and Nevo brands. Her expertise spans research,Read more