The presentation will explore the development of Hey Honk, a feature designed to transform the traditional car horn into a more expressive and engaging form of interaction. By addressing the common perception of car horns as aggressive and disruptive, we have reimagined honking as a tool for positive, playful, and situationally adaptive communication.
We will delve into the philosophy behind Hey Honk, examining how sound identity can enhance the driving experience, foster human connection, and align with Lynk & Co’s brand ethos. The talk will highlight the design process, sound curation, and real-world implementation, including collaboration with sound designers, UX researchers, and software engineers.
By the end of this talk, you’ll gain insight into the future of interactive and emotional auditory feedback in automotive UX, and how Hey Honk is shaping a new form of driver communication.
Join this session to hear about:
- The Objective and Solution: Redefining the car horn as a social interaction tool rather than just a warning signal
- Sound Design & Technology: How we crafted a library of honks that are friendly, situation-based, and brand-consistent
- Implementation and User Testing: How Hey Honk has been validated through user research, real-world testing, and integrated into Lynk & Co’s UX ecosystem
- Cultural and Market Relevance: How different markets perceive honking, and how Hey Honk adapts accordingly
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