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CO-LOCATED EVENTS

Speaker

Maria Chiara Palli

UX Lead, Aston Martin Lagonda

With a strong passion for the automotive sector and the user experience combined with a high work commitment, I am excited to grow every day and build my career as a UX Designer Lead. In my fast-growing career, I have been working towards the goal of creating the best vehicle user experience, touching on different interaction design systems, from visual to ergonomics. I'm willing to learn, explore, and share my experience by bringing innovative solutions and developing premium and luxury global advanced automotive UX/UI systems.

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Sessions

How Can Companies Foster a Seamless and Collaborative Relationship Between UX and UI Teams to Enhance HMI?

1 | Design Synergy Café

Tuesday, June 17

11:10 am - 03:10 pm

Live in Berlin

Less Details

  • In many companies, there is still often a tense relationship between the UX and the UI team – Who owns what, and who is responsible for what?
  • Can those two teams work collaboratively without ownership conflicts?
  • Have companies overcome the long-term confusion between what is UX and what is UI?
  • How does UI influence UX, and vice versa?
  • What are the magic ingredients of a stable and successful collaboration between the two teams?
Workshop

World Café Harvesting Session

Tuesday, June 17

03:40 pm - 04:15 pm

Live in Berlin

Less Details

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Presentation

Company

Aston Martin Lagonda

https://www.astonmartin.com/
Aston Martin - an iconic marquee of unrivaled heritage has entered a second century. With fresh investment, a new Chief Executive Officer and the strongest model line-up in the company's history, we now look to an exciting future. Aston Martin’s state-of-the-art headquarters in Gaydon, Warwickshire is built upon the passion, skill and creativity of the people who dedicate their working lives to the most iconic brand in the world. Every intricate stitch, beautifully expressed line, and the stirring noise of our engines is a manifestation of the desire and collective spirit to create the most beautiful cars: the soul of Aston Martin made real.
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Colocated with
Car.HMI Europe 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 16 – 17, 2025
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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