Blog

Laura is the Design Group Manager for Conversational AI Experiences at General Motors, where she leads innovative efforts to enhance customer interactions through voice and sonic design. With over nine years at GM, her roles have included CX Conversation Design Lead and Lead Voice Interaction Designer, showcasing her expertise in human-machine interaction. Laura’s background includesRead more

Christian has a technical background, starting his career 25 years ago, at the very basis of the automotive industry, as a workshop mechanic. After continuing his education, he worked in several areas of the automotive industry: Leading technical training, and being responsible for technical support and warranty management at different OEMs, he is now leadingRead more

With over a decade of experience in design and engineering, Manu is a Senior Interaction Designer focused on autonomous driving at Volvo Cars. His work spans creating intuitive ride experiences for urban air travel at KISKA to shape BMW’s vision for electric mobility at Designworks. With a background in industrial design and network engineering, ManuRead more

Lars Brünn is the Senior Manager at Bosch Engineering and is responsible for all car multimedia projects. For more than 20 years active in automotive engineering he started in 2009 with the development of in-vehicle infotainment products. The portfolio ranges from mobile Apps, displays, instrument clusters and head units to the cockpit integration platform asRead more

Eleonora Scherl is a Senior Product Manager for AWS Automotive based out of Germany. Before joining AWS, Eleonora worked for 13 years at Volkswagen Group. With a background in Logistics- and Supply Chain Management, she transitioned into a software technology-driven environment, delivering support in- and around the vehicle software solutions. She works with and acrossRead more

Tony is an experienced product development and technical leader with a proven track record in the lighting industry. Currently, as a Product Development Manager and Product Manager at FORVIA, he leads a team responsible for designing and developing lighting solutions, ensuring customer needs are met through innovative technical strategies. With a background that spans design,Read more

Duncan is a Technical Specialist for Physical HMI at Jaguar Land Rover. He previously worked for an ergonomics consultancy supporting projects in the consumer, oil & gas, and rail industries. He has 21 years of experience in the automotive industry primarily in the Research and Human Factors areas and has worked on numerous vehicle projectsRead more

Andrea Upmann studied mechanical engineering at RWTH Aachen and worked for 14 years in overall vehicle development at Ford-Werke GmbH before her appointment. At RWTH Aachen she is now the Vice Dean for Studies and Teaching in the Aerospace & Automotive Engineering Department. Andrea is also an EU ADAS Core Engineer at Ford-Werke GmbH, workingRead more

An engineer specializing in electronic systems, Stéphane began his career at PSA in 2000 within the innovation department. From 2003 to 2010, he served as the innovation project leader for HMI devices, including instrument clusters, HUDs, displays, and integrated panels. Since 2010, Stéphane has continued in the innovation department, becoming the corporate expert in HMIRead more

Raphaël is an innovation leader driven by a passion for user-centric design and system-wide thinking. With over a decade of experience spanning innovation labs, design thinking, and strategic transformation, he has shaped forward-thinking practices at companies like Valeo, DXC Technology, and Parkeon. Currently R&I Manager at Valeo’s Brain Division, Raphaël leads cross-disciplinary innovation efforts—blending technology,Read more