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Who is responsible for driving design thinking and innovation in an automotive company? How is design thinking applied within agile/SAFe methodology and across UX capacities? How do you measure the success of design thinking initiatives in automotive product development? How do you evaluate the effectiveness of user-centered design (UCD) in automotive UX? What are theRead more

Imagine a future where every transparent surface in a vehicle has the potential to be an information display. Imagine the endless possibilities to deliver and display real-time data, relevant and targeted information, enhancing safety, convenience, connectivity, and so much more. Ceres hologram mastering and HoloFlekt® film manufacturing capability, make that dream possible today with precision-engineeredRead more

Augmented Reality (AR) has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR,Read more

Today vehicles are equipped with a myriad of functions, including various screens and physical controls integrated into the dashboard. However, ensuring discoverability amidst this complexity is crucial for enhancing user experience. In this session, Duncan will explore the importance of discoverability in vehicle interiors and examine strategies for suppliers to support this aspect. With theRead more

Today’s dynamic of the In-Vehicle Infotainment ecosystem and the new paradigms of autonomous driving, electrification & user behavior change reshape vehicle concepts. Mobility is no longer a passive form of spending time. More entertainment apps are getting into cars, but is their consumption rising too? What are consumers’ expectations in 2024? How to bring usersRead more

The shift towards climate-neutral vehicles is in full swing, presenting significant challenges to the automotive industry. New legislative regulations that will take place in the short future, such as the ban on combustion engine-driven vehicles in bigger European cities, are creating new realities. While the government is pushing the industry towards ‘electric,’ market acceptance remainsRead more

What obstacles do you encounter when sharing customer insights in your organisation? What are the hurdles you face taking insights into a product? What challenges are there when understanding the emotions and behaviours of your customers? How do you discover new scenarios that determine user needs? What parallels do you see between the car andRead more

How would you envision a smooth interaction with the car’s display and information system and what kind of information do users need for a seamless experience during Level 3 AD? What assurances are crucial for user trust during takeover scenarios in Level 3 AD? How do users envision their experience and comfort inside the carRead more

In this talk, Samuel Wijk, HMI & UX Chief for Lynk & Co Design, will discuss the innovative sound branding strategy for Lynk & Co. The presentation will cover the objective of creating a distinct sound identity for Lynk & Co, addressing customer concerns about harsh and low-quality sounds, and developing a cohesive sound familyRead more

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