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The demand for an exceptional in-car experience is driving innovation, however, the speed of innovation is outpacing user input in the development process. Do drivers and passengers find value in the latest features and functions? What delights and engages them? To capture market share with the best-in-class experience, manufacturers and OEMs must understand what usersRead more

Each year, car manufacturers develop and release increasingly complex in-vehicle infotainment systems. These unique systems are crucial for brand differentiation and cause both joy and frustration among users. Simultaneously, most drivers heavily use and cherish the features of Google’s or Apple’s ecosystems integrating mail, music, maps, and calendars. Currently, this seamless connection is lost uponRead more

The presentation highlights the pivotal role of software in enhancing user experiences by offering flexible, adaptable, and personalized mobility services. Rosemary will delve into how software drives user-centric innovations in connected services, shared mobility, automated driving and alternative drives. She will show a glimpse of how we leverage Artificial Intelligence in elevating mobility experiences. Additionally,Read more

Unobtrusive monitoring techniques can be used to monitor some of the human vital signs (i.e. heart activity, breathing activity, temperature, and potentially oxygen saturation) in a car seat. Many of these techniques measure mechanical displacement, either on the body surface and/or inside the body. However, unobtrusive sensing modalities are also fragile and at risk ofRead more

What key features of HMI are expected to undergo significant transformation as a result? What is the outlook of user interactions with in-car systems derived by SDV, and what challenges and opportunities does this present for designing a seamless and intuitive HMI? Moving towards higher levels of automation, what considerations are being made in HMIRead more

Expressing our identity is a major need in all aspects of life. When it comes to our vehicles, we select the model, paint job, materials, rims, etc. The evolution of our cockpits expands personalization possibilities beyond physical to digital aspects: The user interface on screens, voice assistants, and lighting systems. As generative AI (GenAI) andRead more

User Experience: How do touchscreen interfaces with customizable options and enhanced connectivity compare to traditional button controls in terms of versatility, modern appeal, reliability, and ease of use, particularly in high-pressure situations? Safety Concerns: Do physical buttons with better tactile feedback offer superior safety by allowing drivers to keep their eyes on the road, orRead more

What activities will be most prevalent in AV cabins?  Which societal trends will most significantly impact in-cabin sensing technologies? How can we make it more connected to sensors, gesture control, etc.?  In what ways might infrastructure development influence the evolution of in-cabin sensing systems? Who will drive integration efforts within the in-cabin sensing ecosystem?Read more

Which potential application areas are suitable for using LLMs in the car? Hallucinations and context modeling – how to deal with erroneous behavior? How can LLMs foster wellbeing and entertainment in the car? How will using LLMs influence driving safety? What future advancements can we expect in the field of using LLMs for driver-vehicle interaction?Read more