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How do driver-centric displays, full panoramic screens, clusters, and HUDs contribute to or detract from the overall driving experience? What display type do users prefer in the vehicles, and what could be the reasons behind their preferences? How effectively do different displays integrate with other in-car technologies like driver assistance or autonomous driving? What areRead more

Next-Gen Mobility: What are the desires and needs of Gen-Z and Gen-Alpha users? Navigating Market Demands: What do different markets really want from sustainable HMIs? Smartphone Integration, Apple CarPlay & Co.: Curse or blessing when it comes to UX? Eco-Companions 2.0: How can we rethink Eco-Companions to get more attractiveness to users? Surface Revolution: HowRead more

Exploring the challenges of Level-3 automation, this presentation delves into the critical transition time from autonomous mode to driver engagement. The focus extends beyond mere technological aspects to encompass the intricate interplay of road situations, environmental conditions, and the human factor. Calculating the “time budget” involves evaluating factors such as vehicle density, road curves, weatherRead more

This presentation explores the experiences that users have with cars in terms of pleasures, distinguishing four key areas: human senses, cognition and emotions, social interrelations, and ideals and values. Different cars and brands may have diverse design briefs and emphases, leading to distinct experiences of pleasure (or lack of it). However, ‘product pleasures’ are notRead more

Exploring the integration of automotive AR into contemporary and future vehicles, this presentation investigates its role in enhancing manual driving experiences on one side and bolstering trust in AD cars on the other. By delving into current AR implementations, including Head-Up Displays, navigation aids, and virtual cockpits, it illuminates how AR technologies contribute to anRead more

Holistic sensor: should holistic sensor solutions with (an early) fusion of several technologies be provided by suppliers or made by the OEM? Are 3D cameras obsolete due to the advances in (2D) computer vision? Is there still room for other technologies or are radars & (2D-)cameras fixed?  What are the critical considerations when deciding betweenRead more

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.Read more

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The health and well-being of drivers and passengers in vehicles are increasingly becoming the focus of future developments. Not only are customers interested in learning more about their state of health, but so is the goal of keeping our aging society safely mobile. Wouldn’t it be nice if the time spent in the car couldRead more

How do we design the dynamic relationship between the rolling robot and the human? How do we get them back? How to handle missing situation awareness? Takeover in tight situations – Is there a compensation for loss of competence? More than moving empty rooms – What is the user experience in people movers? Is thereRead more