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Infotainment is no longer just about user experience — it’s becoming a leading root cause of vehicle recalls, lawsuits, and brand damage. This talk reveals why traditional testing keeps greenlighting real-world failures, why task forces keep getting formed too late, and how software complexity keeps outpacing validation. We’ll expose the systemic gaps in current QARead more

What are the technical challenges in integrating the main controller with subsystems like infotainment, climate control, and ADAS? How to ensure that HMI designs meet the needs of diverse user groups while minimizing cognitive load?  How to achieve seamless synchronization between the driver and passenger displays for shared experiences? What are the best technologies inRead more

 With large console displays and touchscreens now recognised as causing increased driver distraction, frustration, and regulatory scrutiny, there is a growing shift—driven by both consumer demand and new safety standards— to better blend information display with more familiar and intuitive control systems. On top of a move to adapt more tactile controls, multi-function steering wheels,Read more

Understanding how user experiences take place is the first step to designing for better user experiences. With cars, for example, it isn’t just about driving from A to B. It’s about a unique relationship between the user(s), the product, and a dynamic context of use. It is also about how the car fits in theRead more

What key features of HMI are expected to undergo significant transformation as a result? What is the outlook of user interactions with in-car systems derived by SDV, and what challenges and opportunities does this present for designing a seamless and intuitive HMI? Moving towards higher levels of automation, what considerations are being made in HMIRead more

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This track explores strategies for improving driver safety by managing distractions and predicting human behavior in autonomous and complex vehicle systems.Read more

How to design a product for the specific needs of children? This question was investigated by an experimental project together with Hyundai Motor Group and KIA Company on the example of the design of the rear seat area of family cars. Based on interviews with experts from the toy industry and a pre-experiment with children,Read more

Get coffee, get snacks, make connections and talk with your peers – and have the chance to actively participate in product and service demos on the expo floor.Read more

How does the integration of multi-sensor fusion contribute to the accuracy and reliability of occupant detection in comparison to single-sensor systems? How do deep learning models for occupant detection adapt to complex scenarios within the cabin? What are their limitations? In the context of occupant detection, how does the choice between edge computing and cloud-basedRead more