Blog

Most conversations around UX are open to everyone’s subjective evaluation, which puts the “leadership and expertise of a UX Designer” under compromise. This presentation explores some key ingredients necessary to build a strong identity and stand out with a personal brand, the “UX I-Brand”. Through an open attitude and predisposition to learning, we can transformRead more

The complexity of modern car HMIs is outstripping traditional testing methods. This presentation introduces a paradigm shift: an AI agent that can interact with your HMI as if it were a real person. By combining the power of large language models and computer vision, this “digital user” can perform tasks, identify bugs, and even provideRead more

Read more

Motion perception in extended reality environments, particularly within moving vehicles, presents unique challenges that blend cognitive science, human factors, and immersive technology. This presentation brings insights into how dynamic vehicle motion interacts with multimodal sensory inputs, influencing user experiences. With his expertise in cognitive science and XR, the speaker’s research focuses on optimizing sensory synchronization,Read more

The capability of the driver to use both focal and peripheral visions during driving allows him to scan visually the driving environment. The visual scanning path refers to the driver’s visual allocations in Areas of Interest (AOIs). In the context of the driver visual distraction assessment, the difficulty is the definition of a precise visual scanning relatedRead more

1 start-up – 5 min – multiple opportunities: The most innovative start-ups showcase their services, products in a dedicated session during the conference. Don’t miss the chance to meet our selected start-ups at the end of the break in the plenary room and network with them at any time during the conference to learn moreRead more

Modern vehicles must do more than just detect road conditions—they need to understand the people inside. Smart Eye’s Interior Sensing AI expands beyond DMS to CMS, providing a holistic view of the entire vehicle interior. By analyzing who is in the car, what they are doing, how they feel, and what objects are present, thisRead more

How can a brand’s identity be communicated through sound, and how does sound shape the user’s emotional connection to a luxury car? What sound signatures differentiate brands in the market? What methodologies and tools are most effective during sound development? What are the best ways to test and validate a car’s sound experience? How can weRead more

Exploring how AI-powered analytics and data-driven monitoring enhance driver readiness, detect fatigue, and improve in-cabin safety through advanced sensing and biometric technologies.Read more

1 start-up – 5 min – multiple opportunities: The most innovative start-ups showcase their services, products in a dedicated session during the conference. Don’t miss the chance to meet our selected start-ups at the end of the break in the plenary room and network with them at any time during the conference to learn moreRead more