Blog

Panel Discussion: Advancing Driver & Occupant Safety – How Are AI-Driven In-Cabin Sensing Technologies Shaping Vehicle Safety and User Experience?

DMS Evolution: How are Driver Monitoring Systems advancing beyond fatigue and distraction detection to provide proactive safety interventions? Radar & Sensor Fusion: What role do radar-based interior monitoring systems play in detecting occupants, ensuring child safety, and enhancing security? AI & Personalization: How can AI-driven sensing solutions adapt to different drivers and passengers, improving comfortRead more

IN-CABIN MONITORING INNOVATIONS TRACK

Showcasing the latest advancements in in-cabin monitoring technologies, focusing on camera-only DMS, OMS, standardization efforts to enhance safety, and multimodal sensing approaches to support occupant well-being in automated vehicles.Read more

5 | Challenge Your Peers: Designing Sound Experience in a Supercar — How Can We Create a Brand-Defining Sound Grammar?

How can a brand’s identity be communicated through sound, and how does sound shape the user’s emotional connection to a luxury car? What sound signatures differentiate brands in the market? What methodologies and tools are most effective during sound development? What are the best ways to test and validate a car’s sound experience? How can weRead more

AI & NEXT-GEN IN-CABIN SENSING TRACK

How AI and new sensing technologies enhance personalization, safety, and health monitoring inside the vehicle, from digital cockpits to unobtrusive biometric tracking.Read more

STREAM A: BUILDING TRUST, QUALITY & ENGAGEMENT TRACK

This track explores the key elements of trust, software quality, and driver engagement in the evolving landscape of autonomous driving, infotainment systems, and in-car user experience.Read more

1 | VR Simulation Café: How Can Advanced VR Simulation Transform User-Centric Design in HMI Development for Commercial Vehicles?

What are the biggest benefits of using VR simulations for evaluating vehicle interfaces? How does integrating AI-driven tools improve the feedback and iteration process? In what ways can VR environments enhance both qualitative and quantitative user testing? What challenges arise when rapidly adapting prototypes within VR-based HMI simulations? How can tracking human and software factorsRead more

1 | Challenge Your Peers: How Do Design Systems Drive Innovation in Automotive Development — Language, Structure, or Something More?

How can design systems bridge the gap between concept design and implementation in automotive projects? Are design tokens the new horsepower for scaling digital and physical interfaces in vehicles? What challenges arise when creating multi-brand design systems for automotive conglomerates? Can tools like Figma truly address the unique demands of designing for automotive user experiences?Read more

Case Study: Designing The Human Experience

As digital products multiply, and the time spent with them increases, so does the impact of UX designers. With our growing responsibilities, staying focused on our “whys” becomes essential. Because no matter how seasoned you are, without a clear purpose, it is not uncommon to give up or give in under the complexity of bigRead more

5 | Enhanced HMI Lifespan Café: How Can We Develop a Lasting HMI for the Future?

What are the key design principles for ensuring the durability and longevity of future HMIs? How can we integrate cutting-edge technology into HMIs without making them quickly obsolete? What role can user feedback and usability testing play in creating long-lasting HMIs? Can predictive maintenance and software updates enhance the lifespan of HMI systems? What strategiesRead more

STREAM B | Solution Study: Reimagining Automotive UX — Shift Left with ProtoPie

UX development is slowed down by inefficient processes, long iteration cycles, and inconsistent quality. These challenges are magnified in the automotive industry, where teams face the added complexity of integrating hardware and software, all while meeting the highest standards for safety, performance, and user experience. At the core of these issues is a persistent communicationRead more