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How will Large Language Models profoundly transform the in-vehicle user experience by enabling enhanced interaction capabilities and unlocking new use cases. The vehicle environment poses specific requirements for language models that must be taken into account. We will discuss practical examples of how LLMs can be integrated into various user interfaces far beyond smart chatbots.Read more

How do cultural values and daily routines influence user expectations for in-car interfaces and content in China compared to the EU? In what ways do technological advancements and consumer openness to innovation shape the design of automotive user interfaces in these regions? How do regulatory environments and data privacy concerns impact the development and implementationRead more

This track delves into the transformative role of voice, AI, and 3D technologies in shaping next-generation in-car experiences through personalized, intuitive, and customer-focused HMI design.Read more

How OEMs can leverage Voice AI Technology to unlock new streams of revenue by connecting drivers to brands they love through the power of Voice Generative AI. Join Soundhound AI’s Head of Product & Technology – Automotive & IoT, Dr. Pedram Faghfouri, as he shares the summary findings of their new proprietary research into theRead more

 With large console displays and touchscreens now recognised as causing increased driver distraction, frustration, and regulatory scrutiny, there is a growing shift—driven by both consumer demand and new safety standards— to better blend information display with more familiar and intuitive control systems. On top of a move to adapt more tactile controls, multi-function steering wheels,Read more

Mobility has always been the heartbeat of life. Achieving seamless autonomous mobility will enable everyone to enjoy life more fully. However, as we strive to make this dream a reality, the complexity of systems increases, reshaping the human-machine relationship, and forcing us to rethink how we design and ensure the safety of our systems, makingRead more

Do we even need multi-agent automotive research for HMI design, or can we focus on individual users? Which theories of human behavior, developed with one user in mind, need to be updated for multi-user environments? What are the biggest obstacles to conducting multi-agent research in automotive HMI design? How can we advance the state ofRead more

This track explores the future of in-vehicle interaction, focusing on seamless HMI integration, immersive entertainment, and innovative UX tools powered by connected technologies and AI.Read more

Get coffee, get snacks, make connections, and talk with your peers – and have the chance to actively participate in product and service demos.Read more

The presentation will explore the development of Hey Honk, a feature designed to transform the traditional car horn into a more expressive and engaging form of interaction. By addressing the common perception of car horns as aggressive and disruptive, we have reimagined honking as a tool for positive, playful, and situationally adaptive communication. We willRead more