As digital products multiply, and the time spent with them increases, so does the impact of UX designers. With our growing responsibilities, staying focused on our “whys” becomes essential. Because no matter how seasoned you are, without a clear purpose, it is not uncommon to give up or give in under the complexity of big organisations or market circumstances. This talk will empower you to advocate for UX effectively by shedding light on tools and arguments you can use. You’ll leave inspired to stir the collective imagination of your team and company – so we can create better experiences for fellow humans.

Learn more about:

• The growing importance of critical design and philosophy
• Design ethics and its impact on product success
• Creating common visions and inducing change across organisation