Sarah Baron Brljević is a UX designer with over 10 years of industry experience. She obtained a BA from the School of Design in Zagreb and an MA in Interaction Design from the FH Potsdam. Her UX career started in 2011 at Nokia (HERE Maps). After freelancing for a few years, she worked in the NGO sector before becoming an Experience Designer at USEEDS (later diffferent), where she developed her expertise in UCD methodology. Over the last three years, Sarah has brought her experience back to native Zagreb to grow the design team at Porsche Digital Croatia. As a Design Lead, she supports designers in developing several Porsche key digital touchpoints, including the MyPorsche App and the in-car experience. She strives to create awareness about the importance of design and research. By seeking to better integrate designers in product development, she ensures that Porsche Digital Croatia delivers high-quality user experiences. She is eager to optimise design processes within agile and SAFe frameworks with a mantra: focusing on customers makes better experiences!

Porsche Digital Croatia was established in 2020 through a partnership between Porsche Digital, the digital and technology unit of the renowned sports car manufacturer, and Infinum, a leading design and development company in Croatia. United by a shared passion for quality, innovation, and people, the two combined their expertise to create a company in Zagreb. Now a 100% owned subsidiary of Porsche, Porsche Digital Croatia is dedicated to enhancing the quality of Porsche’s digital products and supporting the digital transformation of the company. Their team consists of more than 150 experts in software design and development, data science, artificial intelligence, and machine learning who develop various digital solutions for Porsche and its customers. Some of them are the MyPorsche mobile app for Porsche owners, over-the-air updates for vehicles, data analysis for further improvement of the driving experience, and many more.