Blog

Molly Saffman

Molly Saffman is a User Experience Engineer at McLaren Automotive with over seven years of experience crafting intuitive, user-centric experiences. At McLaren Automotive, she curates and defines the interaction strategy of the comfort features in some of the most advanced high-performance vehicles on the roads today. Previously, she spent nearly five years at Seymourpowell, aRead more

Tobias Budzynski

Tobias is a UX designer at CARIAD in Berlin. He has designed several generations of infotainment system UIs, particularly for Volkswagen, in the fields of visual design, UX design and concept, and UI development. At CARIAD, he discusses, decides on and develops design system components, patterns and guidelines for in-car apps of the Volkswagen Group.Read more

Alfonso Vitillo

Alfonso specializes in the seamless integration of Electric and Electronic (E/E), Advanced Driver Assistance Systems (ADAS), and Human Machine Interface (HMI) systems within the upper body environment of vehicles. Serving as a crucial interface between BiW&Trim development and the evolving trends of digitalization, automation, and electrification in the automotive industry. As the Product Owner ofRead more

Sebastian Weiß

Sebastian Weiß has been developing innovative concepts in Human-Machine Interaction (HMI) at Continental Automotive Technologies GmbH since 2021. His work focuses on intuitive solutions for interaction within the automotive sector and extends to comprehensive mobility systems. His expertise includes experimental psychology, user research, and the design of human-centered HMI. Holding a degree in psychology fromRead more

Dr. Markus Lüken

Markus Lüken is a Senior Engineer at the Chair of Medical Information Technology at RWTH Aachen University, where he has been a research associate since 2015. He holds a Master’s degree in Electrical and Information Engineering from RWTH Aachen, with a focus on biomedical signal processing and modeling. His academic work includes EMG sensor developmentRead more

Laura Rosenbaun

Laura is the Design Group Manager for Conversational AI Experiences at General Motors, where she leads innovative efforts to enhance customer interactions through voice and sonic design. With over nine years at GM, her roles have included CX Conversation Design Lead and Lead Voice Interaction Designer, showcasing her expertise in human-machine interaction. Laura’s background includesRead more

Christian Kranl

Christian has a technical background, starting his career 25 years ago, at the very basis of the automotive industry, as a workshop mechanic. After continuing his education, he worked in several areas of the automotive industry: Leading technical training, and being responsible for technical support and warranty management at different OEMs, he is now leadingRead more

Raphaël Didier

Raphaël is an innovation leader driven by a passion for user-centric design and system-wide thinking. With over a decade of experience spanning innovation labs, design thinking, and strategic transformation, he has shaped forward-thinking practices at companies like Valeo, DXC Technology, and Parkeon. Currently R&I Manager at Valeo’s Brain Division, Raphaël leads cross-disciplinary innovation efforts—blending technology,Read more

Arun Muthumani

Arun is a Human Factors professional with a mission to help companies design products that respect the physiological and cognitive limitations of human beings. With a strong foundation in Human Factors and extensive industrial experience, Arun employs innovative methods and tools to create seamless interactions between humans and products. His expertise lies in addressing challengesRead more

Dane Žakula

Dane is a UX/UI designer with over five years of experience shaping user-centered solutions in the automotive industry. Currently, as an HMI Designer at MAN Truck & Bus SE, he specializes in creating intuitive and innovative HMI systems for commercial vehicles. Previously, he contributed to advanced automotive HMI design at Uedelhoven GmbH & Co. KG,Read more