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Anna Sovjak is the VP of Growth and Strategy at Keymakr, where she builds meaningful connections and leads teams to present high-impact solutions to customers. With a strong background in business development and strategic partnerships, she’s passionate about creating go-to-market strategies that fuel growth and scalability. Anna loves networking, problem-solving, and working with dynamic teamsRead more

Arun is a Human Factors professional with a mission to help companies design products that respect the physiological and cognitive limitations of human beings. With a strong foundation in Human Factors and extensive industrial experience, Arun employs innovative methods and tools to create seamless interactions between humans and products. His expertise lies in addressing challengesRead more

Dane is a UX/UI designer with over five years of experience shaping user-centered solutions in the automotive industry. Currently, as an HMI Designer at MAN Truck & Bus SE, he specializes in creating intuitive and innovative HMI systems for commercial vehicles. Previously, he contributed to advanced automotive HMI design at Uedelhoven GmbH & Co. KG,Read more

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With extensive experience in automotive display technologies, Kim Sung Yi is a Senior Manager at Hyundai MOBIS, specializing in product planning for in-vehicle infotainment systems, including head-up displays and transparent displays. Before joining Hyundai MOBIS, Kim held key research roles at Samsung Display and Samsung Electronics, focusing on advanced display engineering and analysis. With overRead more

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry. Sara’s career has been dedicated to understanding customers, starting asRead more

With a background and education in computer science and cognitive psychology, Thomas’ work focuses on human-machine interfaces in the field of advanced driver assistance systems and autonomous driving. For over 17 years Thomas has joined the Ford Motor Company where he gained experience in the fields of HMI, digital experiences, and UX research. Thomas isRead more

Thomas Lennartz is the Head of Vehicle Concepts & HMI at the Institute for Automotive Engineering (ika) at RWTH Aachen University. In this role, he leads a team addressing the current challenges of future mobility. With a background in automotive engineering, Thomas specializes in research within the emerging field of HMI development. He is activelyRead more

Matthis is a Research Associate and Team Lead for Vehicle Concepts at the Institute for Automotive Engineering (ika), RWTH Aachen University. He specializes in user-centric automotive design and new vehicle differentiation, researching on algorithmic evaluation methods for interiors, new interior use cases, and corresponding interaction technologies. As supervisor of “Cooperative Product Development in Automotive Engineering,”Read more

After finishing her university education in Cognitive Psychology, Marieke Martens started her career at TNO in 1996. She has always been working in the area of driving behaviour, traffic safety, road design, driver support systems and driver state (fatigue, workload, attention, expectations), intelligent transportation systems, and automated driving. These studies are part of exploratory research,Read more