Blog

Eleonora Scherl is a Senior Product Manager for AWS Automotive based out of Germany. Before joining AWS, Eleonora worked for 13 years at Volkswagen Group. With a background in Logistics- and Supply Chain Management, she transitioned into a software technology-driven environment, delivering support in- and around the vehicle software solutions. She works with and acrossRead more

Tony is an experienced product development and technical leader with a proven track record in the lighting industry. Currently, as a Product Development Manager and Product Manager at FORVIA, he leads a team responsible for designing and developing lighting solutions, ensuring customer needs are met through innovative technical strategies. With a background that spans design,Read more

Duncan is a Technical Specialist for Physical HMI at Jaguar Land Rover. He previously worked for an ergonomics consultancy supporting projects in the consumer, oil & gas, and rail industries. He has 21 years of experience in the automotive industry primarily in the Research and Human Factors areas and has worked on numerous vehicle projectsRead more

Friedrich Niehaus is responsible for heading up projects in the field of human-machine interaction including HMI for autonomous driving, V2V communication, automotive connectivity & BEVs in the Advanced Engineering Department at Daimler Trucks. He has a background in animation, photography & design and completed his diploma in industrial design at the Stuttgart State Academy ofRead more

Feiya is a Design Strategist and Senior UX/UI Designer at Changan Automobile European Design Center in Italy. With over three years in automotive design, she has led key projects, including social trend and user research, HMI concepts for the Viia show car, and UI strategies for the Deepal and Nevo brands. Her expertise spans research,Read more

An engineer specializing in electronic systems, Stéphane began his career at PSA in 2000 within the innovation department. From 2003 to 2010, he served as the innovation project leader for HMI devices, including instrument clusters, HUDs, displays, and integrated panels. Since 2010, Stéphane has continued in the innovation department, becoming the corporate expert in HMIRead more

Berveleen Mashonga is a seasoned automotive professional with a master’s in engineering from the University of Portsmouth, specializing in advanced automotive technology. Currently serving as a Product and Strategy Manager at Hyundai Mobis, she plays a key role in shaping the future of V2X, in-cabin sensing, and parking technologies. Her expertise spans market research, productRead more

Tobias is a UX designer at CARIAD in Berlin. He has designed several generations of infotainment system UIs, particularly for Volkswagen, in the fields of visual design, UX design and concept, and UI development. At CARIAD, he discusses, decides on and develops design system components, patterns and guidelines for in-car apps of the Volkswagen Group.Read more

Patrice Reilhac is Innovation & Collaborative Research Director for the Comfort & Driving Assistance Business Group at Valeo, a leading worldwide Tier 1 supplier of components and systems for the automotive industry. Patrice is currently leading an international innovation team in charge of both the development of advanced systems and the investigation of their marketRead more

Raphaël is an innovation leader driven by a passion for user-centric design and system-wide thinking. With over a decade of experience spanning innovation labs, design thinking, and strategic transformation, he has shaped forward-thinking practices at companies like Valeo, DXC Technology, and Parkeon. Currently R&I Manager at Valeo’s Brain Division, Raphaël leads cross-disciplinary innovation efforts—blending technology,Read more