Andy Travers is an accomplished CEO with a proven track record in technology startups across the semiconductor IP, mobile, and photonics sectors. He brings 20+ years of expertise in technology IP commercialization, business development, corporate management and fund raising to Ceres Holographics. After joining Ceres in 2014 to assess new commercial opportunities and set the strategy for the company, he has been instrumental in raising venture capital, grant funding, and recruiting the team to industrialize Ceres innovative holographic mastering and manufacturing technology for new transparent and augmented reality display applications for the automotive, transport and consumer markets.

The Pop in Your Job:
Bringing new technology to market is a buzz, and of course, seeing at the end, positive commercial results and business success that started with a well-thought-out original technical, business, and fund-raising plan is very satisfying. But the journey along the way is exciting and no day is really the same.

Headquartered in Livingston, Scotland, Ceres Holographics specializes in the design, digital mastering and replication of next-generation, thin-film Holographic Optical Elements (HOEs) for new transparent display (TD) and augmented reality applications. With extensive expertise in photonic, optical systems and holographic photopolymer films, Ceres Holographics empowers organizations to create immersive visual experiences that enhance product functionality and performance for mass-market applications. This is enabling automotive and consumer product designers to think out-of-the box in terms of new UX and customer HMI experiences.