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CO-LOCATED EVENTS

Speaker

Sami Utriainen

CEO, Profilence

Sami is the co-founder and CEO of Profilence, a software analysis company trusted by global automotive brands to solve their toughest infotainment and system stability issues. With a background in mobile software and over a decade of hands-on experience in diagnostics, Sami knows how complex systems break — and how they can be fixed.

At Car.HMI, he talks about patterns behind repeated task forces, why traditional QA keeps greenlighting real-world bugs, and how a smarter validation mindset can stop the chaos before it starts.

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Session

Breaking the Cycle — Shifting from Reactive Firefighting to Proactive Validation, Powered by Virtual Environments

STREAM A | Solution Study

Monday, June 16

11:35 am - 12:05 pm

Live in Berlin

Less Details

Infotainment is no longer just about user experience — it’s becoming a leading root cause of vehicle recalls, lawsuits, and brand damage. This talk reveals why traditional testing keeps greenlighting real-world failures, why task forces keep getting formed too late, and how software complexity keeps outpacing validation.

We’ll expose the systemic gaps in current QA approaches and present a practical model for shifting stability analysis left, starting in virtual environments and scaling across the entire development cycle.

Whether you’re a developer, technical lead, or program manager, join us to learn how to stop chasing bugs after launch — and start preventing them before SOP.

You will learn how:

  • Infotainment issues are driving recalls and lawsuits, not just bad UX anymore
  • Traditional QA misses real-world failures; late task forces aren’t the answer
  • Learn a proactive model to shift validation left using scalable virtual environments
Presentation

Company

Profilence

https://profilence.com/
Profilence adds a critical visibility layer on top of traditional QA — enabling OEMs and suppliers to detect and prevent real-world software issues before they reach customers. Our intelligent, platform-level analysis reveals long-term stability and performance problems that conventional testing methods were never designed to catch. Used by leading automotive brands, Profilence helps turn reactive firefighting into proactive software quality.
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Colocated with
Car.HMI Europe 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 16 – 17, 2025
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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