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Speaker

Sascha Fritzsch

UX Expert, Luxoft

Working at Luxoft since 2015 Sascha contributes his skills in Interaction Design, Design Thinking and User Research to the team of Digital Cockpit. Topics of the projects range from automotive HMI design to interaction and interior design as well as detailed specification of automotive software systems. Furthermore he works on concepts outside of the automotive world such as mobile and web apps.

Sascha is a trained media designer and has academic degrees as B.Sc. in Media and Computer Science and M.Sc. in Human Computer Interaction.

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Company

Luxoft

http://www.automotive.luxoft.com
Luxoft is an industry-leading software integrator and solution house for automakers and automotive suppliers. There are millions of cars on the road today with User Experience (UX) and Human-Machine Interface (HMI) designed by Luxoft. We offer a wide range of embedded software for in-vehicle infotainment and telematics systems, digital instrument clusters, head-up displays and more. We push the technology envelope by leading in the development of computer vision, augmented reality, situation-aware HMI, and mobile device connectivity. As a member of GENIVI Alliance, Luxoft helps shape the connectivity standards of the future. With many years of experience in creating automotive software for the leading global automakers, Luxoft offers a full HMI development cycle. Which means you can get HMI design, human factors, specifications and implementation – all from a single provider. Luxoft’s “know-how,” the Populus and Teora UX and HMI design tool chains, power the development of superior automotive HMIs, significantly reducing time from an initial brainstorming session to the production-ready HMI, and ensuring a bug-free operation. Luxoft also helps implement eCall- and ERA GLONASS-compliant solutions for OEMs. Luxoft’s extensive portfolio of in-house R&D products and platforms include an award-winning UX reference design platform, AllView, open source connectivity technology, SDL Profiles, an extension for GENIVI’s SmartDeviceLink, and more. We are proud to serve such automotive leaders as Ford, Harman, Continental, Delphi, Panasonic and many more from our offices in Stuttgart and Detroit supported by offshore delivery centers in Eastern Europe and Vietnam. With a solid foundation of technical excellence and proven success in complex automotive solutions, Luxoft is a trusted partner to bring innovation, decrease development costs and increase the speed to market. For more information, visit us online at: http://www.automotive.luxoft.com
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Car.HMI Europe 2026 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 22 – 23, 2026
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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