Female thought leader and winner of France’s leading female innovation UX award in 2016 <"Femme de l'innovation" at  the "Trophées des femmes de l'industrie" from usine nouvelle>, Saran Diakité Kaba is an industrial designer specializing in interaction/interface design, global User eXperience & agile development methods. Since graduating from ENSCI Les Ateliers (the National French school of industrial design) with a masters degree, Kaba has worked in France and around the world as a specialist in User Centred Design. Kaba’s portfolio includes projects with: Orange, EDF, Fagorbrandt, Alcatel Lucent, Dassault Systems, Eiffage, Bouygues, Decathlon... and PSA Groupe ! Often in a situation of driving change, new challenges with the agencies Plan Creatif (Babel), Absolute Design (BETC Design), 3e-Oeil Studio (Dassault Systèmes Design Studio) and PSA introduced Kaba to the world of innovation strategy through user experience. Kaba’s projects which span automotive design to museum experience are frequently unusual and highly innovative in their attempt to imagine better designed futures with magical interactions and recently have included : visions for sustainable living in french biggest towns in 2030, interactive ways for young people to learn about all trades, re-imagining television or radio and leading HMI/usages for the next generation of autonomous cars which will exist in our public space completely differently to cars today.

The Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all client expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, as well as a wide array of mobility and smart services under its Free2Move brand, aiming to become a great car maker and the preferred mobility provider. It is an early innovator in the field of autonomous and connected cars. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at groupe-psa.com/en.