UX development is slowed down by inefficient processes, long iteration cycles, and inconsistent quality. These challenges are magnified in the automotive industry, where teams face the added complexity of integrating hardware and software, all while meeting the highest standards for safety, performance, and user experience. At the core of these issues is a persistent communication gap between designers and developers. Disconnected tools, misaligned timelines, and late-stage handoffs create friction that stalls progress and inflates costs. In this talk, I’ll explore why these challenges persist, what’s at stake if we don’t evolve, and how shifting left in the design and prototyping process can transform not just timelines, but the quality of user experiences we deliver.

In this talk, you will learn more about:

• How slow workflows and long cycles hurt automotive UX development
• Why poor designer–developer communication causes costly delays
• How shifting left can speed up development and improve UX