Martin Riedl is the product manager of Elektrobit’s multimodal HMI product, EB GUIDE. He joined Elektrobit in 1998 as a software developer in the technology consulting division where he was responsible for several projects within the infotainment HMI field. He then took over the project management of EB GUIDE, then assumed the role of technical coordinator for the tool and has been a product manager for EB GUIDE since 2014. His main fields of interest is the use of new technologies, new usability concepts and alternative input methods. He has a master’s degree equivalent in Computer Science from the University of Würzburg.

Elektrobit (EB) is an award-winning and visionary global supplier of embedded solutions for the automotive industry. We stay on top of the latest innovations, such as connected cars, car as a sensor and autonomous driving. A leader in automotive software, with over 27 years serving the industry, EB’s products power over 80 million vehicles and offer flexible, innovative software solutions for connected car infrastructure, human machine interface (HMI) technologies, navigation, driver assistance, electronic control units (ECUs), and software engineering services. EB is a wholly owned, independent subsidiary of Continental AG.