Esther Del Portillo Cuartero is a User Experience Researcher at McLaren Automotive, specializing in the research and design of in-car subjective attributes. With a master’s degree in design engineering from Imperial College London, she brings a balance between technical and user-centered design to the high-performance luxury automotive sector. Her primary interest lies in finding methods to objectively assess subjective preferences and uncover core user behaviors and attitudes in an unbiased manner.

McLaren Automotive is a pioneering British manufacturer of high-performance luxury sports cars and supercars. Founded in 2010, the company blends technology, innovative engineering, and motorsport heritage to create some of the world’s most advanced road cars. With a focus on lightweight materials, aerodynamics, and driver engagement, McLaren’s lineup includes models such as the Artura, 750S, and Ultimate Series hypercars. Headquartered in Woking, UK, McLaren Automotive continues to push the boundaries of performance, sustainability, and design, delivering an unparalleled driving experience for enthusiasts worldwide.