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CO-LOCATED EVENTS

Speaker

Dr. Moritz Neukirchner

Senior Director and Strategic Product Management Software-Defined Vehicles, Elektrobit Automotive GmbH

Moritz Neukirchner is Senior Director of Strategic Product Management for SDV at Elektrobit. Moritz is passionate about shaping the software revolution in Automotive towards truly software-defined vehicles. As architectural lead for Elektrobit’s Classic and Adaptive AUTOSAR product lines, Moritz has previously shaped technological shifts in automotive such as bringing the first high-performance controller with Adaptive AUTOSAR on the road and the broad-scale adoption of multi-core architectures in Classic AUTOSAR. As a previous member of the Adaptive AUTOSAR architecture board (TF-ARC), he has contributed to the technological definition of the industry standard. Moritz studied Electrical Engineering at the University of Braunschweig and holds a Ph.D. in real-time systems.

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Session

Breaking the Cycle — Shifting from Reactive Firefighting to Proactive Validation, Powered by Virtual Environments

STREAM A | Solution Study

Monday, June 16

11:35 am - 12:05 pm

Live in Berlin

Less Details

Infotainment is no longer just about user experience — it’s becoming a leading root cause of vehicle recalls, lawsuits, and brand damage. This talk reveals why traditional testing keeps greenlighting real-world failures, why task forces keep getting formed too late, and how software complexity keeps outpacing validation.

We’ll expose the systemic gaps in current QA approaches and present a practical model for shifting stability analysis left, starting in virtual environments and scaling across the entire development cycle.

Whether you’re a developer, technical lead, or program manager, join us to learn how to stop chasing bugs after launch — and start preventing them before SOP.

You will learn how:

  • Infotainment issues are driving recalls and lawsuits, not just bad UX anymore
  • Traditional QA misses real-world failures; late task forces aren’t the answer
  • Learn a proactive model to shift validation left using scalable virtual environments
Presentation

Company

Elektrobit Automotive GmbH

http://www.elektrobit.com/
Elektrobit is an award-winning and visionary global vendor of embedded and connected software products and services for the automotive industry. A leader in automotive software with over 35 years of serving the industry, Elektrobit's software powers over five billion devices in more than 600 million vehicles and offers flexible, innovative solutions for car infrastructure software, connectivity & security, automated driving and related tools, and user experience. Elektrobit is a wholly-owned, independently-operated subsidiary of Continental. For more information, visit us at elektrobit.com.
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Colocated with
Car.HMI Europe 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 16 – 17, 2025
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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