Antonio Cobaleda-Cordero is a Spanish design engineer and researcher based in Sweden, who is currently leading the UX research conducted at Polestar Design. Antonio has over 13 years of experience across various roles in product design, development, research, and innovation, both in academia and industry. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and pleasurable future of electric mobility for real users. His current role as Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.
The Pop in Your Job:
There are several aspects of my job that I love. The main one is that working in automotive as a car nerd is a dream come true. Also, due to my background and role I am working very closely with extremely talented colleagues in new products and developments, meaning that I see the future taking shape around me already today. My work allows me to add high value to the products we create by informing and influencing the decision making. Last but not least, the main driver of my career and professional choices was the desire to impact people’s lives positively, and this job gives me the power to do so.
&nsbp;
