Christian Bauer works as Sr. Business Development Manager for Alexa Auto, based out of Berlin, Germany. In his role he works closely with various Auto OEMs to bring the Alexa experience to customers. Christian worked in different business development roles for Amazon Alexa ranging from Smart Home over Financial Industries to the Automotive segment. Prior to Amazon, Christian worked in product management, operations and sales at HERE and Nokia for more than 15 years. Christian holds a degree in Electrical Engineering of the Cooperative State University of Stuttgart and an MBA of Manchester Business School.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.