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Speaker

Boris Jitsukata

Managing Director, Athena by Goodpatch Europe

Boris runs the European business for design firm Goodpatch and serves as a board member at the HQ in Tokyo. As one of the early members of Goodpatch in Tokyo, he helped grow the team to a size of 140 designers and developers.

In May 2015, he moved back to Germany after 3 years in Tokyo to open the Berlin Studio. Studios in München and Paris followed. Before joining Goodpatch, Boris helped run Stanford University’s joint Master’s program ME310 with University of St.Gallen. Boris holds a Master’s degree in Media Design from Keio University, Japan and a CEMS Master’s degree in International Management from University of St.Gallen, Switzerland. Already during his University time Boris has once co-founded a design company which developed a patented snowboard binding and was sold to Head Snowboards. His expertise lies in building products and teams.

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Company

Athena by Goodpatch Europe

http://goodpatch.com/
Athena is a highly-specialized engineering studio for VR & AR experiences. We are extremely passionate about the future of mobility and use immersive technologies to make it reality today. Athena is part of the Goodpatch Group, an international design firm, with a 150-person team across studios in Tokyo, Berlin, Munich and Paris.
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Car.HMI Europe 2026 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 22 – 23, 2026
Location
Hotel Titanic Chaussee
ChausseestraĂźe 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
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