Blog

Edouard Da Silva is the Vice President of Cockpit of the Future at FORVIA, leading advancements in connected in-cabin experiences and holistic Human-Machine Interface (HMI) solutions. With over 15 years of expertise in product innovation, he has played a pivotal role in shaping next-generation vehicle interiors. Prior to his current role, he led the globalRead more

Samuel Wijk is an Experience Designer specializing in human-machine interaction, sound branding, and multimodal design. With a background spanning sales, leadership, and user experience, he brings a unique perspective on how technology, human behavior, and brand identity intersect. As HMI Chief Designer at Lynk & Co, Samuel has played a key role in developing innovativeRead more

Harsha started his career in developing firmware for Gaming Systems, and since then has worked on designing middleware for large casinos, game servers, 2D/3D game engines for slot machines, progressive games, etc. In the past couple of years, he has led teams in developing complete media players, HW/SW design, 3D embedded Graphics for Dashboard ClustersRead more

Laurent Nicolas is UX&HMI Senior Fellow at Stellantis and Head of the French UX cross-functional platform. With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 25 years of experience in driving innovation and developing automotive user experiences through the design of automotive cockpits, driving assistances, infotainment systems,Read more

Pedro Da Silva Coutinho de Almeida is the Head of the Department of Development Occupant Restraint Safety Systems, Steering Wheel, In Cabin Monitoring (EKSR) at Volkswagen AG. He has more than 25 years of professional experience, working in various engineering and management positions in the automotive industry.Read more

With over a decade of experience in automotive electronics and innovation, Benedikt is currently the Innovation Lead Engineer for Sensing Systems at Marelli. His expertise spans cross-functional system design, product planning, and advanced HMI solutions, with a focus on integrating multimodal sensing into intelligent vehicle platforms. Benedikt began his career in hardware and LED lightingRead more

Antonio Cobaleda-Cordero is a Spanish design engineer and researcher based in Sweden, who is currently leading the UX research conducted at Polestar Design. Antonio has over 13 years of experience across various roles in product design, development, research, and innovation, both in academia and industry. After completing his Ph.D. in Human-Technology-Design, he transitioned into theRead more

Dr. Patrick Bartsch has been a Principal Product Technology Evangelist at Amazon Web Services (AWS) since 2020, bringing nearly two decades of global automotive industry experience to his role. His work focuses on enhancing automotive software development experiences, virtualizing embedded development targets, and leveraging generative AI to support in-vehicle software design, development, validation, and verification.Read more

Harsha started his career in developing firmware for Gaming Systems, and since then has worked on designing middleware for large casinos, game servers, 2D/3D game engines for slot machines, progressive games, etc. In the past couple of years, he has led teams in developing complete media players, HW/SW design, 3D embedded Graphics for Dashboard ClustersRead more

Andy Travers is an accomplished CEO with a proven track record in technology startups across the semiconductor IP, mobile, and photonics sectors. He brings 20+ years of expertise in technology IP commercialization, business development, corporate management and fund raising to Ceres Holographics. After joining Ceres in 2014 to assess new commercial opportunities and set theRead more