Blog

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job: I’m interested in a dynamic context of driving and riding whereRead more

Read more

Mr. Whitaker is a seasoned technology executive with over thirty years of experience in product management, marketing, and business development. He has an undergraduate degree from UC Berkeley and an MBA from UC Davis. Todd started his career as a product manager at Intel and worked for three different start-ups at three different stages. FollowingRead more

Susan leads and plans usability research through a variety of methodologies such as clinics, focus groups, surveys and more. She specializes in the usability of ADAS and climate research but has a background doing customer experience and ergonomics as well. She has worked in everything from the medical device industry to consulting across the globeRead more

Since May 2024, Jean Lorchat has served as the Director of Software as a Product (SaaP) for Faurecia Clarion Electronics. In this position, he leads the entire lifecycle of software products, from ideation to market introduction, ensuring that innovative solutions meet the needs of the automotive industry. Jean’s career in technology and management spans overRead more

With a decade of dedicated experience in automotive infotainment, Supriya Sirbi is the Technical Lead at Aptiv in Bengaluru, India. Her expertise lies in the intricate realm of projection technologies, including CarPlay, Android Auto, and Android Automotive Applications. Voice tech has always been her passion, driving her to delve deeper into its possibilities and applications.Read more

Dr. Reimer is the founder and co-director of the MIT AgeLab’s Advanced Vehicle Technology (AVT) consortium and Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium. He is a research advisory board member for Autoliv, an advisor to AI Sweden, former advisor to Affectiva, and a member of the U.S. Department of Transportation’s Transforming TransportationRead more

As an engineering manager with over two decades of experience in both automotive and aerospace engineering, my journey has been shaped by a commitment to innovation. Throughout my career, I’ve specialized in developing software solutions for infotainment systems and autonomous car programs, collaborating with various OEMs. Beyond my leadership role, I find fulfillment as aRead more

Romano has a video game and film/VFX background and entered the automotive HMI market as a graphics expert and later development consultant. He has worked on graphics and UX development pipelines for multiple mass-production car brands and championed tool and process improvements at various organizations. As a product manager at Unity, Romano now works onRead more

I am an experienced research engineer/scientist and a problem solver with a broad background in advanced engineering. I have extensive experience with the complete development cycle of new technologies from background research to design, modeling, manufacturing, testing and validation. I have developed sophisticated sensors and transducers for a variety of sensing applications and more recentlyRead more