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How can we design intuitive interfaces that help users easily remember interaction methods? What strategies can be employed to provide clear and immediate feedback to users? How can we ensure that users can seamlessly switch between different interaction methods? What are the best practices for minimizing cognitive load in complex HMIs? How can user trainingRead more

What obstacles do you encounter when sharing customer insights in your organisation? What are the hurdles you face taking insights into a product? What challenges are there when understanding the emotions and behaviours of your customers? How do you discover new scenarios that determine user needs? What parallels do you see between the car andRead more

What are the benefits for customers in using level 2 automated systems in urban environments? How can hands-off level 2 automated systems improve the driving experience for customers? What specific uses of hands-off level 2 automated systems in urban environments might interest customers? What safety gains can customers expect from level 2 automated systems inRead more

Will customers really agree to pay extra for unlocking features after purchasing a car? Is the FoD business model overhyped, or is it a future money-maker? What would be the perfect paid feature, in terms of customer acceptance and added customer value? Do we need to educate customers about our new approach, and will theyRead more

What are the technical challenges in integrating the main controller with subsystems like infotainment, climate control, and ADAS? How to ensure that HMI designs meet the needs of diverse user groups while minimizing cognitive load?  How to achieve seamless synchronization between the driver and passenger displays for shared experiences? What are the best technologies inRead more

What key features of HMI are expected to undergo significant transformation as a result? What is the outlook of user interactions with in-car systems derived by SDV, and what challenges and opportunities does this present for designing a seamless and intuitive HMI? Moving towards higher levels of automation, what considerations are being made in HMIRead more