As HMI design evolves beyond screens into voice, gesture, and immersive experiences, complexity is rising fast. This talk explores how OEMs can tackle today’s key challenges—brand fragmentation, multimodal UX, and tech acceleration—using contextual research, rapid prototyping, and AI-driven design tools. A working prototype of a live, personalizable avatar—demonstrating these capabilities in action—will also be introduced and is available to experience on-site.

You will hear about:

• The shift from screen-based HMIs to immersive, multimodal interfaces using voice, gestures, and more
• Key challenges like brand fragmentation, inconsistent UX, and rapid tech evolution
• How contextual research, rapid prototyping, and AI-driven tools can address these challenges
• A live, customizable avatar prototype that demonstrates these concepts in action