Blog

Most conversations around UX are open to everyone’s subjective evaluation, which puts the “leadership and expertise of a UX Designer” under compromise. This presentation explores some key ingredients necessary to build a strong identity and stand out with a personal brand, the “UX I-Brand”. Through an open attitude and predisposition to learning, we can transformRead more

This track explores how intelligent systems, multimodal sensing, and adaptive design enable smarter, safer, and more personalized in-vehicle user experiences.Read more

Traditional electronics hardware advances have added incredible levels of functionality to today’s cars. Recent advances in printed electronics offer a transformational change to displays and controls through a re-imagined and simplified manufacturing & assembly process. The creation of functional electronics directly onto interior surfaces has a multitude of advantages, from the reduction of the OEM assemblyRead more

What are the key design principles for ensuring the durability and longevity of future HMIs? How can we integrate cutting-edge technology into HMIs without making them quickly obsolete? What role can user feedback and usability testing play in creating long-lasting HMIs? Can predictive maintenance and software updates enhance the lifespan of HMI systems? What strategiesRead more

How do cultural values and daily routines influence user expectations for in-car interfaces and content in China compared to the EU? In what ways do technological advancements and consumer openness to innovation shape the design of automotive user interfaces in these regions? How do regulatory environments and data privacy concerns impact the development and implementationRead more

Which tools do you prefer for early prototyping of Infotainment HMI and Apps —native target software like emulators or dedicated prototyping tools—and why? What are the pros and cons of early prototyping directly on the target? What is done with click dummies in design tools, with which existing prototyping tools, or do you use customRead more

The automotive software development landscape demands faster, safer, and intelligent systems to meet growing user expectations and regulatory standards. This session highlights how Bosch is accelerating the software lifecycle through advanced verification and validation (V&V) using robotic test automation. In partnership with QT, we endeavor to accelerate software development lifecycle using Gen AI and AIRead more

1 start-up – 5 min – multiple opportunities: The most innovative start-ups showcase their services, products in a dedicated session during the conference. Don’t miss the chance to meet our selected start-ups at the end of the break in the plenary room and network with them at any time during the conference to learn moreRead more

This presentation introduces an innovative approach to integrating physical vehicle controls, combining flexibility with intuitive interaction. By merging the benefits of touchscreens with adaptive haptic feedback, this technology enhances usability while reducing driver distraction. This session will provide key insights into the underlying technology, HMI concepts, and the transformative potential of adaptive haptic controls inRead more

As vehicles evolve into intelligent companions, context-aware interaction becomes essential to ensure safety, comfort, and user acceptance. This talk explores the architecture and use cases of an automotive assistance platform that fuses environmental sensor data, user state insights, and situational context to dynamically adapt in-cabin interaction. By understanding not just what is happening around and inside theRead more