Blog

Get coffee, get snacks, make connections and talk with your peers – and have the chance to actively participate in product and service demos on the expo floor.Read more

How do advancements in digital experiences in the car change the daily usage of a car? What role does the car play as an additional touchpoint in an omnichannel environment? Personalizing in-car experiences across vehicles (take your experience with you). How can we make this possible? What are the primary challenges or barriers that needRead more

How can we ensure that virtual controls and digital systems are intuitive and user-friendly for all drivers? How can AI digital assistants be effectively integrated into L3 AD vehicles to enhance the user experience during the transition between autonomous and manual driving? How can HUDs be designed to improve the clarity and effectiveness of takeoverRead more

Get coffee, get snacks, make connections and talk with your peers – and have the chance to actively participate in product and service demos on the expo floor.Read more

This presentation will share the process and outcomes of a project that investigated four advanced touch technologies: Haptics, Force Touch, Driver vs Passenger Detection, and Proximity Sensing. The primary goal was to address user pain points through an intuitive interaction design paradigm, potentially supporting reductive design by utilizing these technologies. The study focused on generatingRead more

What are the best practices and experiences of technology assessments for automotive UX? How to choose the best technological solution to improve the overall UX in the car? What requirements do the peers have for a UX assessment of technologies for a premium car? How to assess and integrate the technologies to ensure a seamlessRead more

In today’s automotive landscape, understanding and anticipating the needs of end-users has never been more critical. My presentation will focus on the importance of customer obsession and the role of rigorous user studies in accurately defining what users truly want from their in-car infotainment systems. By placing the customer at the heart of design, OEMsRead more

As vehicles approach Level 5 autonomy, where no driver intervention is required under any conditions, there arises a unique challenge in maintaining passenger engagement and situational awareness. Current vehicle designs, with conventional displays and controls, are not optimized for this new era of autonomous driving. By incorporating an interactive HUD windshield paired with haptic feedbackRead more

What methods can an AI-powered vehicle use to initiate the relationship with the driver? What approaches enable AI-powered vehicles to learn about drivers and continuously collect high-quality data? What strategies allow an AI-powered vehicle to predict what is beneficial for the driver in context? What mechanisms can an AI-powered vehicle use to acquire feedback onRead more

Get coffee, get snacks, make connections and talk with your peers – and have the chance to actively participate in product and service demos on the expo floor.Read more