This presentation explores the different approaches to HMI technologies in EVs between China and Europe. It highlights the technological advancements in China, where innovation drives the market, and contrasts it with Europe’s focus on safety and regulatory compliance. The discussion will emphasize the opportunities and risks associated with these differences, considering both user behavior and cultural factors. Additionally, it will address how these regional disparities impact the development and adoption of new HMI technologies, as well as the challenges of aligning technological innovation with user expectations across both markets.

 This session will highlight:

• The comparative analysis of user preferences and regulatory influences in China and Europe
• Opportunities and risks in EV HMI technologies for each market
• Strategies to bridge the cultural and technological gaps between the regions