Guang Yang is a design expert at diconium, a subsidiary of Volkswagen Group IT, with extensive experience in the automotive and digital sectors. Trained as an industrial designer, he has worked with global brands like Lenovo, Samsung, and Thalia. Currently, Guang’s research focuses on understanding the diverse consumer and user needs between the EU and China, driven by factors such as history, digital ecosystems, social and economic norms, and lifestyles. His expertise spans across HMI, user experience, and software-defined vehicles, with a strong emphasis on bridging cultural and market differences between Europe and China.
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