In-cabin sensing is a hot topic. But how can OEMs ensure to capture the most value out of their investments? How best to address the long-tail of in-cabin sensor-enabled use cases, where a single use case alone might not justity the investment in a new sensor? How to identify and evaluate the most promising use cases and their UX? How can sensors, Software-defined Vehicle and Artificial Intelligence be combined with Over-the-Air Updates so that multiple use cases can be enabled – even after the Start of Production? And what are the Pre-SOP prerequisites from the vehicle design point of view? This presentation is looking at concrete examples to illustrate this discussion.