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Session

Empowering UX with VR – Tools, Applications, and Challenges

Case Study

Friday, June 28

09:30 AM - 10:00 AM

Live in Berlin

Less Details

UX is a multidisciplinary approach based on an iterative test-and-learn process in order to improve the design. Mockups and HMI prototypes are essential in this iterative process for designing and conducting expert assessments or user tests. In recent years, virtual tools have advanced significantly, providing new opportunities to digitalize mockups and prototypes and iterate more efficiently. In this communication, I aim to give an overview of the possibilities offered by VR tools specifically in automotive design, map their applications in the UX approach, and address the related questions and challenges.

  • Iterative UX approach and evolution of prototyping solutions towards VR
  • Evolution of VR tools (such as VR headsets, VR tools, plugin, phygital, monitoring) including illustration of tools used at Stellantis
  • Which tools are suitable for specific UX needs (such as design, evaluation, communication)?
  • Pros and cons of VR tools
  • Questions and challenges related to using VR tools in the UX field

Speaker

Laurent Nicolas

UX&HMI Senior fellow - UX platform manager, Stellantis

With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 20 years of experience in driving innovation and developing automotive user experiences, HMI (Human-Machine Interface), driving assistance systems, and automotive cockpits. Dr. Nicolas embarked on his career at PSA in the research and innovation department, becoming an HMI and human factors expert for PSA Groupe. Since 2013, he has been responsible for the UX and HF development teams. For four years, Laurent served as UX&HMI senior fellow and head of the French UX cross-functional platform, demonstrating a deep commitment to enhancing user experiences in the automotive industry.

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Company

Stellantis

https://www.stellantis.com/en
Stellantis, a constellation of 14 iconic automotive brands and two mobility arms, transcends the realm of transportation to focus on the essence of moving people and fostering connections. In the pursuit of transforming into a sustainable mobility tech company, Stellantis adheres to the visionary Dare Forward 2030 strategic plan, charting a course for carbon net zero by 2038(1) and unrivaled value creation for all stakeholders. Renowned for leading the charge in electrification and software development, Stellantis places cutting-edge technologies at the core of its products and services. With an unwavering commitment to customers and strategic partnerships with industry leaders, the company aspires to pioneer breakthroughs in sustainable mobility across diverse fronts, encompassing autonomous, connected, electrified, shared, and pre-owned vehicles, as well as micro-mobility, commercial vehicles, and electric aircraft.
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