5 | Challenge Your Peers: Designing Sound Experience in a Supercar — How Can We Create a Brand-Defining Sound Grammar?

5 | Challenge Your Peers

Monday, June 22

05:05 PM - 06:05 PM

Live in Berlin

Less Details

How can a brand’s identity be communicated through sound, and how does sound shape the user’s emotional connection to a luxury car? What sound signatures differentiate brands in the market?
What methodologies and tools are most effective during sound development?
What are the best ways to test and validate a car’s sound experience? How can we objectify testing subjects’ preferences?
How can we train participants to express subjective experiences without bias in sound testing?
How do we balance sound design with user comfort? What factors determine how sounds interact to create a cohesive auditory experience?
How do cultural backgrounds affect users’ perception and reaction to sounds in high-end vehicles?
How do we innovate sound experiences without alienating customers with traditional expectations?

Workshop

Get Agenda

Book Now