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Session

2 | Personalization Café

Friday, June 28

11:00 AM - 03:00 PM

Live in Berlin

Less Details

  • What are the most significant personalized features for vehicles in the next 3-5 years?
  • How can software-defined vehicles and AI contribute to enhancing the personalized driving experience and enhancing brand loyalty?
  • What challenges and opportunities exist in implementing personalized features in vehicles?
  • To what extent do the requirements for personalization differ depending on the vehicle type?
  • How can personalized features in vehicles enhance connectivity and seamless integration with other devices and services?

Speaker

Patrick Kühnle

UX Designer, Bosch Engineering GmbH

Patrick Kühnle studied communication and interaction design at HfG Schwäbisch Gmünd and IUAV in Venice. He began his career in 2012 as an Art Director for Creative Media at an agency specializing in spatial communication and experience design. With a strong focus on the automotive sector, Patrick worked on international projects for well-known global brands. In 2017, he joined Bosch Engineering as a UX Designer, where he contributes his skills and knowledge to a variety of user-centered projects and products, including projects related to HMI.

Tanja Griebsch

UX Researcher, Bosch Engineering GmbH

Tanja is a UX Researcher currently contributing her expertise at Bosch Engineering GmbH, where she has been driving user-centered design initiatives since April 2022. She did her Master’s in Business Psychology at HfT Stuttgart, enhancing her skills in market research, survey construction, consulting and creating seamless user interactions. During her studies she gained experience in the automotive industry before joining Bosch Engineering GmbH.

Company

Bosch Engineering GmbH

The Bosch Group is a leading global supplier of technology and services. It employs roughly 420,000 associates worldwide (as of December 31, 2022). According to preliminary figures, the company generated sales of 88.4 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 85,000 associates in research and development, of which nearly 44,000 are software engineers.

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