LogoCar HMI Europe | June 19 – 21, 2022, Berlin

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2022
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Case Study: Automotive HMI – Inefficiencies in the HMI development lifecycle

Case Study: The Role of Human Factors Research in Next Generation HMI Development for Commercial Vehicles

Solution Study: Monetizing personalized content-first experiences the connected car

Case Study: A spotlight on service design – the role of an explorative method in agile businesses

Find out more:

Case Study:

Automotive HMI – Inefficiencies in the HMI development lifecycle

Watch Amit Kale’s session and get a glimpse of what you can expect at Car HMI Europe in Berlin and online on June 20-21, 2022.

Takeaways:

  • What are the main challenges in coordination between various stakeholders?
  • What measures can we take to resolve the high disconnect?
  • What are the best practices for ensuring holistic collaborations?

Solution Study:

Monetizing personalized content-first experiences the connected car

In his session, Bob Dillon explains why the car is a unique media consumption environment, and its unique attributes create unique monetization opportunities that are entirely driven by UX design.

Takeaways:

  • A brief overview of the in-car media eco-system
  • The role of recommendations and personalization in the HMI and impact on monetization
  • The role of metadata in the HMI and its impact on monetization
  • Zero-layer access to the many sources of content and integrating them seamlessly and the impact on monetization

Solution Study:

Monetizing personalized content-first experiences the connected car

In his session, Bob Dillon explains why the car is a unique media consumption environment, and its unique attributes create unique monetization opportunities that are entirely driven by UX design.

Takeaways:

  • A brief overview of the in-car media eco-system
  • The role of recommendations and personalization in the HMI and impact on monetization
  • The role of metadata in the HMI and its impact on monetization
  • Zero-layer access to the many sources of content and integrating them seamlessly and the impact on monetization

Case Study:

A spotlight on service design – the role of an explorative method in agile businesses

In her session, Anya Ernest starts off with what might be considered a crash course in service design – focusing on its importance, connection to other design areas, and its application in innovative businesses. Seh will also use the example of designing in-car apps for BEVs will demonstrate the value of the explorative approach.

Takeaways:

  • Introduction to service design in an automotive setting: what is it and why is it important
  • Overview of the different levels of service design and its relation to other areas of design (e.g. UX, UI, HMI etc.)
  • Using an explorative approach: design for a hypothesis, testing, validating, learning – and moving forward
  • Designing in-car apps for BEVs

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