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Solution Study: Designing of rich maps that can elevate the User Experience

PAUL SCHOUTEN

Team lead Design, TomTom International

Our mission is to build the smartest, most useful map on the planet. And displaying that map plays an important role in helping people find their way in the world. But how do you display all that data? What is the right balance between data richness & information overload, or between a beautiful looking map and a highly functional one? In this session we will look at the map from a design perspective in order to give insights on finding that right balance. Are highly detailed maps valueable or creating an information overload? What is relevant information to the user, and how to make it stand out? Modular & customisable maps can make a map fit to any use case or screen

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