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Introduction & Market Overview: The Evolution of the Multimodal Cockpit.

AARON DALE

Senior Automotive Analyst - UI/UX, S&P Global.

Amidst supply chain disruption and ever more electrified brands entering the market the need for differentiation has never been greater. To achieve this aim OEM’s are turning to cockpit technology to help define the brand image and build a captivating experience. The technology is developing at pace, but this also gives rise to increased complexity in terms of supply chain management and integration. In this session we will discuss: ►What technologies the cockpit of the future will feature. ►How consumer sentiment is evolving. ►What new technologies will gain the most ground in the coming years. ►New business models and the move to connected services.

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