Logo June 19 – 21, 2022, Berlin, TITANIC Chaussee Berlin
  • How are Tech Giants and Social Media companies winning the battle for your driver’s attention?
  • Why is it critical for OEMs to own and control their cockpit architecture?
  • Why must OEMs take command of their User Interaction paradigm and defend their drivers’ data?
  • How does OEM ownership of the cockpit benefit drivers?
  • Is it possible for automakers to establish and maintain brand trust while allowing Big Tech in their cars?
  • How can OEMs turn their cockpit ownership into profit?
Control Displays
UX + Usability

Armin Koelker

Sales Director EMEA
As Sales Director EMEA, Armin is actively involved in nurturing and expanding Altia’s customer base across Europe. With extensive expertise in Automotive applications, the Internet of Things, embedded software and the semiconductor business, Armin brings a wealth of knowledge about complex HMI projects as well as a keen understanding about delivering state-of-the-art embedded applications for production.Before joining Altia, Armin held several sales-related positions across Europe. As Sales Director at mozaiq, he was instrumental in launching their IoT marketplace platform. At VoiceBox Technologies, Armin served as Director of Sales for Europe and then Vice President of Sales for North, Central and Eastern Europe where he grew their Conversational AI Platform business. Armin has also worked at Wind River in their Embedded Software Solutions division, at SPX Europe GmbH as a Sales Manager for their Diagnostics division and as a Technical Sales Engineer in various European regions at Texas Instruments.Armin holds a Master’s degree in Electrical Engineering from the Technical University Munich.
Altia specializes in human-machine interface (HMI) development software and services for production embedded displays. Companies all over the worldleverage Altia’s tools and services to develop and deploy custom graphics for instrument clusters, head-up displays, in-vehicle infotainment (IVI) systems, radios, ADAS displays, integrated cockpit applications, IoT applications and more. The Altia tool chain includes an integrated, efficient and easy-to-use 3D design flow, global language support and much more.Altia Professional Engineering Services deliver global support across the HMI development lifecycle –from graphics development and user experience research through to testing, functional safety certification and production.

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